China Team's Partners
Without a doubt CHINA TEAM is one of the most popular teams of the 32nd America’s Cup, over 1.3 billion Chinese nationals supports the team, as well as its supporters from France. Therefore the five official partners which all find an opportunity to leverage off the exceptional potential for exposure of the CHINA TEAM. This. The media coverage will be spectacularILM
“ At the end of the 2003 series, we undertook a full review of the campaign to inform planning for the 32nd America’s Cup. We decided to call on the expertise of external consultants, and Jacques Civilise from ILM was the obvious choice. We were very impressed by ILM’s DRHEAM® methodology and support,” says Luc Gellusseau, co-director of CHINA TEAM.
Lladró is a brand focused on handcrafted artistic creation and production, and at once a multinational company with upwards of 2000 employees. It has eight subsidiaries abroad and its own network of 21 shops. Besides, it has another 3,961 authorized dealers selling its products in 123 countries worldwide.
Neocles is France’s leading integration and information management company, specialising in systems infrastructure and Thin Clients.
Silver Marine International Co. Ltd, is a subsidiary company of Oriental Recreational Products (Shanghai) Co.Ltd. The company has been established for 14 years, and has seven factories, and 2,500 staff in its Shanghai headquarters. Major markets are Europe and the USA. In 2003 Silver Marine signed a Technology Partnership with Lancer Industries, the renowned New Zealand boat-maker.
TAG Heuer, the internationally-prestigious brand of Swiss watches and stopwatches, was the first sponsor to join the team since its inception in March of this year. It is a brand well known in the world of sport, particularly in the America’s Cup.